The beverage company opposed the registration of the trademark in documents that are now coming to light.
After its announcement in June 2019, Immortals Fenyx Rising was one of the main protagonists of a Ubisoft Forward loaded with news, confirming its release date with new gameplay. But his name was not always this. Until just a month ago, the Ubisoft game was known as Gods and Monsters, a title with a lot of charisma, which was replaced by a creative decision … Or not. As reported in Tech Raptor (via Eurogamer), the change is due to a dispute with Monster Energy.
Who know this energy drink, they will already know that your company does not like anything that has the words ‘Monster’ or ‘Beast’ in the title, or anyone that uses three “tears” in its logo, which is why took the Toronto Raptors to trial. But back to Immortals, and according to the aforementioned media, it seems that in April 2020, after Ubisoft began the registration of the ‘Gods & Monsters’ brand to the official US agencies, the beverage company objected to the name, presenting their cause to the institutions.
The process is registered in the United States Patent and Trademark Office (USPTO), and you can consult it from this link if you wish. As for the motives, Monster claimed that the use of that word could lead to confusion among users, since your brand has a presence in the world of video games. Presence as merchandising and with the sponsorship of events, as well as games like Monster Energy Supercross, and its curious collaboration with Death Stranding. That is why they defended that the record of ‘Gods & Monsters’ it would be detrimental to your brand.
Of course, Ubisoft argued that there was no possible confusion among its brands, and also pointing out numerous cases where other brands have used the word ‘Monster’ without problem. But in view of the change, it seems they opted for the simplest decision: change your name before extending the legal battle with an oncoming pitch. In this, the game will be available December 3 We have already tested it on all platforms, and in 3DJuegos, where we tell you everything there is to know about it in our impressions of Immortals: Fenyx Rising.
Más sobre: Immortals Fenyx Rising, Gods & Monsters, Ubisoft y Monster Energy.